Astral Mix introduces THE WORKS, an unprecedented exclusive media offer that allows advertisers to simultaneously occupy advertising space on all Astral platforms in Quebec – television, radio, out-of-home and web – and at peak hours.
It combines the power of 10 television networks, 24 radio stations, 15 digital billboards and 16 websites. In all, close to 82% of all French-speaking Quebecers (25 to 54 year olds) will be exposed to THE WORKS and more than 88% in the Montreal French market in a single week. THE WORKS will be available throughout Quebec, with a focus on Montreal. Four times a day, a multi-platform blitz will be broadcast on Astral television, radio, out-of-home and web properties at 7:58 a.m., 11:58a.m., 4:58 p.m. and 9:58 p.m.
“THE WORKS is truly innovative and impactful. It provides advertisers with the best of Astral’s synergetic offering and enables strategic consumer contact, whether they are at home, at the office, on the road or on the run,” said Michelle LaBarre, Vice-President of Astral Mix.
“THE WORKS goes beyond all previous multiplatform offers and is offering advertisers staggering impact and the ability to stand out,” Michelle LaBarre said.
For more information, contact your Astral Mix sales representative.