With summer blockbuster season fast approaching, Astral Mix, is launching the Cinemix multiplatform plan, designed to allow film release campaigns to target movie lovers on Astral properties and on mobile.

 

Cinemix innovates by offering editorial coverage for films with its multiplatform “À l’affiche” [now showing] segments hosted by Nicolas Ouellet or Isabelle Lacasse, depending upon a campaign’s specific targets. Segments are custom-produced and can cover both sneak previews and red carpets, and feature audience reaction or actor interviews and more, followed by the official film trailer.

 

The plan includes 10 specialty television channels, 2 radio stations and the Astral Out-of-Home Digital network, as well as 13 websites, the vast social networks of multiple media properties and a mobile component.