Pepsi in our community

The project "Ici c'est mieux" from Pepsi aimed at funding people who, thanks to their innovative ideas, wanted to improve our society. To publicize the initiative, Astral Mix has developed a multi-platform campaign endorsed by numerous Astral personalities, including the president.

 

SAQ and BBQ

The SAQ wanted to take advantage of the BBQ season to increase its sales. A custom integration in the BBQ avec Louis show was created in which the chef Louis-François Marcotte suggested wine and food pairing.

Bond d’essai Chevrolet

To promote Chevrolet's new models among young drivers, the brand was fully integrated to the most listened-to radio morning show via “Les Bonds d’essai Chevrolet", a humoristic test bench segment staring stand-up comedian Philippe Bond.

Doritos late night

In order to promote their three new flavors and create a virtual community, Doritos contributed to the content of Christopher Williams shows on MusiquePlus and radio NRJ. This partnership has also been implemented on the web and in various venues across Quebec.

Who We Talk To

Women who work
Yuppies
Boomers
Men who work
Business people
Families
Generation X
Generation Y
DINKs

WHAT WE DO

The Adventures of Tintin in 3D
MEDIE invite young Quebecers to become entrepreneurs.
Casino de Charlevoix
Proxim Takes Care of You
Ontario Big Exhibition
P&G - Bounty & Febreeze
The Cruze Of Your Life
Sonic Launch
Stayfree
Le lait au chocolat

With Which Media

Internet
Affichage
Radio
Television

WHAT'S NEW

The “Bond d’essai Chevrolet” campaign wins many prizes at the 2013 Prix Média
Québec’s joie de vivre enchants Astral Mix’s Toronto clients
Astral Mix presents THE WORKS
Chevrolet Cruze 2011: A pre-launch under the sign of seduction. Thanks to Astral Mix, the Grandes Gueules and Richard Turcotte!
Astral Mix and Wonderbra Launch Inaugural Bras for the Cause Initiative to Benefit the Canadian Breast Cancer Foundation
OOH Advertising Enhances All Other Messaging

HOW TO REACH US?

ALL DETAILS

TESTIMONIALS

ALL TESTIMONIALS

"Astral Media Mix was really open-minded in terms of working with the brand, getting a sense of the brand and communicating it to the target demographic.”
 

Victoria Mendoza, Cadbury Adams Canada
Shannon Powell - Maple Leaf Media Services
« They keep their eye on our interest and try to offer us the bests medias opportunities because Astral’s entire portfolio is available, rather than one specific media.” “It means...
Lynda Zuliani – Loto-Québec

« The Mix allows us to develop projects and programs that go beyond your standard GRP buy and which truly integrate a consumer experience. »

Monique Brosseau – ZénithOptimédia

« The thing I appreciate the most with Astral Mix is the access I have to a pool of talents from all disciplines. »

Karine Courtemanche - Touché! PHD

« The Mix worked with us every step of the way to make the campaign happen. We were able to bring the concept to life because of what the Mix was able to bring to the table....

Kyle Lin
Témoignage Jenna Piirto - DentsuBos

« Astral Mix, c'est simple, c'est...

Audrey K. Sylvestre - Initiative

« Avec Astral Mix, les projets qu'ont...

Anne-Marie Buchanan - Financière Sun Life